HealthTech startup: recovery app for addiction

A Dutch startup had built an AI-supported recovery app for people with addiction: a WhatsApp chatbot with an enormous drop-off rate. We fundamentally rethought the product: a gamified learning path on the Duolingo principle, with daily modules and therapeutically grounded exercises.

Duolingo principlegamified learning path
WhatsApp → Appproduct rethought
Agent backendorchestration & prompts
Co-foundercloseness over consulting

Situation

A Dutch startup had built a recovery app for people with addiction. An AI-supported WhatsApp chatbot. The drop-off rate was enormous. Someone fighting their way out of an addiction doesn't stick with a text box.

Before & after

BeforeWhatsApp chatbot with a high drop-off rate
AfterGamified learning path, therapeutically grounded

Approach

We fundamentally rethought the product: a gamified learning path on the Duolingo principle, with daily modules, progress tracking and therapeutically grounded exercises. On top came building the technical team, orchestrating the AI agents in the backend and developing the prompts for the therapeutic context.

What we took away

In practice the role was closer to a co-founder than a classic consultant. For an AI-first product in such a sensitive context, close, continuous collaboration is what makes the difference.

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